TATA CURVV COUPE SUV LAUNCHED AT RS 9.99 LAKH

Tata Motors, a stalwart in the Indian automotive landscape, has once again captured the industry’s attention with the launch of its much-awaited Tata Curvv Coupe SUV. Priced attractively at Rs. 9.99 lakh (ex-showroom), this new entrant marks Tata’s second venture into the mass-market coupe SUV segment, following the recent launch of the Citroen Basalt. Built on the proven foundation of the Tata Nexon, the Curvv combines cutting-edge design, advanced features, and robust performance to offer a compelling choice for Indian consumers.

STRIKING DESIGN AND DIMENSIONS

The Tata Curvv Coupe SUV immediately commands attention with its bold and futuristic design. At 4,308 mm in length, 1,810 mm in width, and 1,630 mm in height, the Curvv boasts a generous wheelbase of 2,560 mm and a substantial boot space of 500 liters. The front fascia shares similarities with the Tata Nexon, including a full-width LED light bar and a split headlamp setup. However, unique touches like metallic embroidery on the grille and a distinctive latticed parametric pattern on the lower bumper set the Curvv apart.

The side profile of the Curvv is equally striking, featuring flush door handles—a first for any Tata vehicle—and a rising waistline that contributes to its athletic stance. The sloping roofline seamlessly transitions into the tailgate, where a rear full-width LED light bar enhances its modern aesthetic. Rugged black cladding along the bottom edge further emphasizes its robust appeal.

Inside, the Curvv continues to impress with a refined design language inspired by the Nexon, but with added sophistication. The dashboard features a premium leatherette finish, trapezoidal AC vents, and a free-standing touchscreen infotainment system. The dual-tone burgundy-black color scheme and the four-spoke steering wheel, reminiscent of the Tata Harrier, elevate the cabin’s luxury feel.

ADVANCED FEATURES FOR A MODERN EXPERIENCE

Tata Motors has equipped the Curvv with a suite of advanced features designed to enhance comfort, convenience, and safety. Notable highlights include:

• 12.3-inch Touchscreen Infotainment System
• 10.25-inch Digital Instrument Cluster
• Panoramic Sunroof
• Ventilated Front Seats
• 6-Way Powered Driver Seat
• 9-Speaker JBL Sound System
• Powered Tailgate with Gesture Control
• Level 2 ADAS (Advanced Driver Assistance Systems)

Safety is paramount in the Curvv, with six airbags as standard, Electronic Stability Control (ESC), disc brakes on all four wheels, a Tire Pressure Monitoring System (TPMS), a 360-degree camera, and an electronic parking brake with auto-hold, ensuring a secure and confident driving experience.

ENGINE AND TRANSMISSION OPTIONS

The Tata Curvv offers three engine options, two of which are carried over from the Nexon:

• 1.2-litre Turbo Petrol Engine: Produces 120 PS and 170 Nm of torque.
• 1.5-litre Turbo Diesel Engine: Delivers 118 PS and 260 Nm of torque.
• 1.2-litre TGDI Petrol Engine (Hyperion): An all-new engine producing 125 PS and 225 Nm of torque.

Transmission choices include a 6-speed manual and a 7-speed dual-clutch automatic (DCA) transmission. Notably, the Tata Curvv is the only car in India offering a dual-clutch automatic transmission paired with a diesel engine, distinguishing it from competitors.

COMPETITIVE PRICING

Tata Motors has strategically positioned the Curvv to compete in both the coupe SUV and mid-size SUV segments. The pricing details for the Curvv variants are as follows:

These prices are introductory and apply to all bookings made until 31st October.

POSITIONED TO DOMINATE

With its stylish design, state-of-the-art features, and competitive pricing, the Tata Curvv Coupe SUV is poised to make a significant impact in the Indian automotive market. While it directly challenges the new Citroen Basalt Coupe SUV, the Curvv will also compete with established players in the mid-size SUV segment, including the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Honda Elevate, Volkswagen Taigun, MG Astor, and Skoda Kushaq.

Tata Motors’ latest offering is a testament to the brand’s commitment to innovation and excellence, promising a driving experience that is as exhilarating as it is refined.